The last financial report of Ubisoft included new details of the spending on microtransactions for Rainbow Six Siege and Assassin’s Creed: Odyssey. In short, both games are doing very well from this point of view.
Ubisoft classifies the microtransactions as PRI (Player Recurring Spending), the label covers articles digital, DLC, subscriptions, and advertising. The squad-based tactical shooter Rainbow Six Siege has seen a real record in the months of January, February, and march 2020, with an increase in expenses PRI of 26%.
It is an incredible achievement for a game launched in 2015. Ubisoft will support Siege for a long time to come, since the company will publish the title at the exit of the PlayStation 5 and Xbox Series X by the end of the year.
The expenditure for microtransactions in Odyssey has grown by 170% compared to Origins. Odyssey presents a series of offers for the microtransactions, but one of the most important is the boost of double XP for $ 10, which makes it easier to expare.
In total, expenditure in the PRI for the last fiscal year of Ubisoft, ended march 31, amounted to € 702,4 million. It is a huge number, but it is not close to 3,36 billion dollars that Activision Blizzard has generated from microtransactions during the last year.
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Given the strong performance of Ubisoft in the sector of micro-transactions in the last period, we can expect that the society will continue on this path with Assassin’s Creed Valhalla and the other games coming. Ubisoft has stated to predict that revenue from microtransactions will continue to grow in the next year.
What do you think?