Reports emerged during the whole week talking about an increase of interest for video games while people all over the world are blocked due to the Coronavirus.
Whether it is a sharp increase in the number of viewers on Twitch, a great increase of the concurrent users of Steam or of sales amazing new Animal Crossing, interactive entertainment has become essential in this difficult time.
GamesIndustry.biz has analyzed the market data is the most recent of GSD, which keeps track of digital sales of 16 major gaming company in nearly 50 european countries, middle-eastern, african, and asian. Also keeps track of the sales are physical (hardware and software) in 17 territories, so you can analyze how the measures of the block affect the markets both physical and digital.
Overall, across all markets monitored, during the week, 12 have been sold 4.3 million games (Monday, march 16 – Sunday march 22), with a 63% increase compared to the previous week. Part of this is due to the launch of a major new Nintendo game, Animal Crossing: New Horizons”, a title popular in different markets. But even with respect to homogeneous, the market has again demonstrated an increase of 44% compared to the same period a week earlier.
Then the sales of video games are certainly increasing due to the outbreak of the virus.
In all of the 50 markets, 2.74 million games of the participating publishers have been downloaded during the 12-week (Monday, 16-22 march), with a jump of 52.9% compared to the previous week.
This is despite the fact that the digital sales of Animal Crossing: New Horizons and Doom: the Eternal – the big news of the week – are not included in these figures (and neither Bethesda or Nintendo share download them).
In the markets that are entered in the block last week, this peak digital is even more significant. In France, which has been “in lock” on Tuesday, march 17, the digital download has increased to over 180% at week 12 (Monday, 16-22 march). Spain is the entry into the block Saturday, march 14, and during the week 11 (Monday 9-15 march), its digital sales increased by 142,8%, and then increased again in week 12 23.3%.
Italy is the country that is having the most block long, from 9 march. For the first week of the block, the sales of digital downloads increased by 174,9%. During the second week of the block, the sales of digital downloads declined by 11.7% week on week, but this is still much ahead as compared to normal levels of our country.
In terms of markets that were not in the block but in the phase of “distancing” social welfare”, there was still an increase in the digital download. In the United Kingdom, the digital download is increased 67.4% week on week, that is to say, before the country entered the block. Germany has seen an increase in digital sales 60.2% and Australia recorded an increase in downloads of 26.5%.
In all 17 markets retail physical games sales have increased 82% on a weekly basis to 1.58 million of securities sold during the 12-week (Monday, 16-22 march). Even if we subtract Animal Crossing: New Horizons and Doom: the Eternal from the data, sales of physical games are still increased by 10.8% compared to the previous week.
It is not surprising that the markets that were practicing the material, social, and non-full block, they have obtained the best results. In the United Kingdom during the 12-week, sales of physical games are to be increased by 218,2% week on week. This is mainly due to the launch of Animal Crossing: New Horizons and Doom: Eternal, but even if we don’t count these games, the sales of physical games are still increased by 83%.
Australia has seen similar results, with sales in the physical growth of the 278,5% with Doom and Animal Crossing and 86.7% without. This suggests that consumers have decided to buy physical assets in preparation for the upcoming block.
The markets are full block, the results are mixed. In France, the sales of physical increased by 70.2% with the data of Animal Crossing and 1.5% without the game. In the meantime, the United Kingdom recorded sales higher for the week block (Sunday, 22 march – 28 march).
But an indicator of problems to the physical market can be seen in Spain and Italy. In Spain, the sales of physical declined 5.1% on a weekly basis with Animal Crossing and nearly 50% without the game.
In the meantime, in the week before the lockout, the Italian market of physical games has grown of 8.4%. Sales during the first week of the block (Week 11) decreased by 8.7%. In the second week of the block (Week 12), the figure has dropped again to 21.8%. Removing Animal Crossing: New Horizons, sales and physical characteristics of the 12 Week decreased to 48%.
If the trend of Spain and Italy will reflect elsewhere, the shops may have to bear a drop in sales of up to 50% in the second week of the block total.
For week 12 (Monday, 16-22 march), the sales of the console increased by 155% to 259.169 of machines sold.
These sales seem to be less influenced by the situation of the block. During the first week of the block in Italy, sales of the console rose by 84%. In the second week of the block, the sales of the console fell slightly by 1.8%. In Spain, during the week 11 (Monday, 9-15 march), when it entered into force on the block, the increase in sales of 27.7%. The next week, sales were again increased by 66.1% from.
During the first block period in France, the sale of hardware is increased by 140,6% week on week.
In terms of countries that make a practice of distancing social, probably in preparation of the blocks, sales of hardware consoles have increased even more. In the United Kingdom during the week and 11 sales have improved 126,6%, and then in week 12, there was an increased of 250%. In Australia, the Week 11 has seen an increase in sales of gaming machines 19.6% and then the 12 Week sales jumped again in the 285,6%.
This was the peak sales of the console in the last two weeks that the hardware market console is almost completely returned to high levels after having suffered for two months with severe loss.
The increase in sales suggests that there are now a large number of new owners of the console because of the blockade imposed by the emergency Coronavirus.
What do you think of these data?