Square Enix and the giant Ferrero has announced a partnership (valid only for the american market) related to the Final Fantasy VII Remake, which will see the Italian company to distribute some products to the selected theme FF7 with codes to redeem in-game.

This is an important agreement to tie the mark Ferrero, one of the games, from 3 march and till the month of may, the promotional packs of bars with a whiskey butter glaze, Baby Ruth, or Crunch, which will offer cidici to redeem to get a theme dynamo for the PlayStation 4, starring Tifa and codes to get armor and other cosmetic items and upgrades in-game in Final Fantasy 7.

It is good to clarify how the promotion is related only to the american market, managed by Square Enix USA and from the division of the stars and stripes of Ferrero, we do not know if the partnership will be extended to other countries of the world, in particular in Italy, where Ferrero has (for obvious reasons) a market share quite significant with regard to the sector of confectionery and chocolate.

It is not the first time that we see in the promotional campaigns of this type, in the past, Red Bull and Activision have partnered to offer in-game rewards for Destiny, and they seem to be more and more food manufacturers interested in entering the video game market with sponsorships and marketing campaigns.