Through the pages of GamesIndustry we learn that Veronica Rogers, a veteran of the industry, which has in its curriculum collaborations with Microsoft and Dell, has joined Sony PlayStation as Senior Vice President of Business Operations.
As part of Sony Interactive Entertainment, Rogers is now called to participate in the reorganization of the entire company, which began more than a year ago and after switching from the previous regional structure to a single global system. It will also guide the operations of sales, both physical and digital, and the growth of subscription services like PlayStation Plus and PlayStation Now. Its activities will be overseen directly by the President and CEO Jim Ryan, who in recent days took the stage at the CES 2020 Las Vegas to present the logo in PS5 and give us appointment in the next few months for the full presentation of the next-gen consoles.
Before coming at Sony, Veronica Rogers oversaw the business development, strategic planning, and sales operations for companies such as Microsoft and Dell. In an official statement, said: “The brand, the PlayStation is one of the most beloved in the world and are excited to be part of a company with a community so passionate, a legendary story and a fantastic team to command. My experience in the leadership and organization of global sales to help the PlayStation to excel and create the best gaming experiences for the fans around the world”. Jim Ryan, for his part, said: “it Will play a crucial role in the management of the business and are happy that she has brought her experience in the family PlayStation”.
The one made today is yet another step in the reorganization of the team of executive of Sony in view of the launch of the PlayStation 5. In the past few months, Shawn Layden, has left the post of chairman of the Sony Worldwide Studios, a role inherited by Herman Hulst, co-founder of Guerrilla Games (Killzone, Horizon: Zero Dawn). Shuhei Yoshida has also left the presidency of the same Worldwide Studios, to devote themselves to relations with the independent teams.